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Print

University of Wisconsin


The University of Wisconsin came to Dom and Tom in early 2018 looking to us to reframe and redesign the introductory brochure that is sent out to interested high school juniors and seniors. The handbook covers all 23 two-year and four-year schools within the University of Wisconsin system. The challenge was engaging a wide audience demographic (teenagers, parents and guidance counselor while marrying together the University of Wisconsin system brand with the UW Help brand. We proposed a bold tagline with a modern design style that allowed for more bite-sized pieces of content to pull the students into the brochure and welcome them to the UW system.

  • WHAT I DID:
    Art Direction, Publication Design, Concepting, Photo editing

  • ROLE:
    Art Director

  • AGENCY:
    DOM & TOM, 2018

 

Sports Illustrated Kids


The Sports Illustrated Kids design department was just me and my Creative Director. Since there were only two of us, I worked across many design disciplines to bring the SIKids brand to life. Every month, I designed/art directed the print and tablet editions for the magazine and did the UX, UI and concepting for the SIKids website. I also art directed photo shoots and collaborated with freelance illustrators. In addition to the magazine work, I worked on 3-5 books per year partnering with my creative director on a few and leading others. I also was the design lead for the redesign for the TimeForKids.com which resulted in the site doubling its traffic in the first 6 months of launch.

  • WHAT I DID:
    art direction, PUblication design, Tablet design, UI design, book design, UX Design,

  • ROLE:
    Senior Designer,
    2009 - 2015

 

School of Visual Arts


While at the School of Visual Arts Press, I designed and directed many large and small-scale print projects such as the Undergraduate Catalogue, the bi-yearly alumni magazine, Dusty Film festival and show invites. I tailored each project to be unique for each department but made sure that it cohesive fit within the overarching SVA brand. I pushed myself to come up with design solutions that matched the project. For Art for Kids, I created the type and artwork from rubber stamps to evoke the playfulness and handmade experience happening in the classes. With Dusty Film Festival branding and materials, I wanted to capture the essence of film (which is light in motion) in a print piece so I made all the typography through light writing.

  • WHAT I DID:
    art direction, Publication Design, Design Production, Press Checks

  • ROLE:
    Associate Art Director, 2005-2006

 

Dysfunctional Family Thanksgiving


My friend Val has been throwing the Dysfunctional Family Thanksgiving for over 20+ years and I have been doing invites for it almost as long as she has thrown it. The gathering takes place the Saturday before Thanksgiving and it usually includes lots of food, drinks and many tattooed, now older punk rockers. Every year I try and find a new and unique way to capture the vibe and the feeling the event has honoring past events while giving a taste of what this year might become.

  • WHAT I DID:
    Design, Art Direction, Photography

  • ROLE:
    Creative Director

 

Logo Design


Throughout my career, I have design identities and logos for various clients. The logos below are a sampling of the logos I have done throughout my career. Below you can see logos for cooking community website, a small marketing firm out of St. Louis, a farm to table cafe and bakery out of Milwaukee, an boutique handbag line from NYC and a up-and-coming brewery from Arizona. With each logo, I sat and talked to the client to find out what they wanted their brand to embody and tried to bring that vision to life in a logo mark.

  • WHAT I DID:
    Design, Art Direction, Photography

  • ROLE:
    Creative Director